It's never too early to start planning ahead, especially if you work for or operate an Internet marketing company. The holidays are eventful, to say the least, and it can be difficult to know how to spend your ad dollars. Fortunately, with the right planning and methodology, not only will you be able to focus on the right people but spend every cent you're willing to allocate to marketing. Here are some of the holiday do's & don'ts to get you started.
DO use your platforms as best as possible. Holiday marketing hinges on various factors, including the platforms that you have at your disposal. Instagram, for example, is ideal for companies that would like to showcase pictures of their offerings. Facebook is perhaps the most well-rounded from a B2C perspective. In order to get the most out of your marketing efforts during the holidays, use the platforms in question with care.
DON'T wait on holiday marketing. The longer that you wait - and companies such as fishbat will tell you the same - the less effective your holiday marketing campaigns will be. You don't want to be trailing behind other businesses that have already started promoting sales, products, and the like. Instead, you must get an early start. The sooner you begin, the more effective your marketing strategy will become.
DO incentivize others to do business with you. How can this be done during the holidays, you may wonder? One of the best strategies is by offering a discount on any large purchase made. You can also offer gift certificates to those that plan on purchasing certain items from your ecommerce store. What these strategies do, more than anything else, is ensure that people will do business with you during the holidays and beyond.
DON'T assume that you have to do everything. Holiday marketing campaigns tend to be strongest when they're crafted by numerous people. What this means is that you shouldn't bear the entire burden of future campaigns. Instead, try to focus on delegating responsibilities. These include, but aren't limited to, writing, graphic design, and social media posting. By working with others, your success on the holiday marketing will grow to such a degree that it wouldn't have otherwise.
DO use your platforms as best as possible. Holiday marketing hinges on various factors, including the platforms that you have at your disposal. Instagram, for example, is ideal for companies that would like to showcase pictures of their offerings. Facebook is perhaps the most well-rounded from a B2C perspective. In order to get the most out of your marketing efforts during the holidays, use the platforms in question with care.
DON'T wait on holiday marketing. The longer that you wait - and companies such as fishbat will tell you the same - the less effective your holiday marketing campaigns will be. You don't want to be trailing behind other businesses that have already started promoting sales, products, and the like. Instead, you must get an early start. The sooner you begin, the more effective your marketing strategy will become.
DO incentivize others to do business with you. How can this be done during the holidays, you may wonder? One of the best strategies is by offering a discount on any large purchase made. You can also offer gift certificates to those that plan on purchasing certain items from your ecommerce store. What these strategies do, more than anything else, is ensure that people will do business with you during the holidays and beyond.
DON'T assume that you have to do everything. Holiday marketing campaigns tend to be strongest when they're crafted by numerous people. What this means is that you shouldn't bear the entire burden of future campaigns. Instead, try to focus on delegating responsibilities. These include, but aren't limited to, writing, graphic design, and social media posting. By working with others, your success on the holiday marketing will grow to such a degree that it wouldn't have otherwise.
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