Wednesday, August 9, 2017

4 Long Island SEO Tips For Product Pages

By Rob Sutter


No matter what ecommerce site you prefer - it could be Amazon, eBay, or some other platform entirely - you've come across more than a few product pages. However, the ones that rank on search engines have substantial work into them from a Long Island SEO standpoint. What does this work entail, you may wonder? In order to make your product page rank, so that they can yield more sales, keep the following 4 tips in mind.

One of the most important things to know about ecommerce - and the likes of fishbat.com will agree - is that product descriptions matter. These are designed to inform people about the products they're interested in, but this doesn't mean that this is the only factor that matters. Long Island SEO specialists will stress the importance of keywords, as they will be the terms you'll want to rank for. By strategically placing said keywords in your descriptions, your rankings will improve.

Another thing to know about product pages and SEO is that consumer reviews go a long way. Let's say that you go on Google and you search for a new TV; a number of choices will pop up. However, many of them will star ratings. For the uninitiated, these ratings are determined by the reviews left on the product pages. These ratings actually encourage people to click, which increases the chances of purchases being made.

Next, make your product pages as unique as possible. This is another way to get people to click, even if they are a relatively undecided buyer. Instead of designing your titles so that they're the same as everyone else's, break away from the back and exercise some creativity. By doing so, you'll be able to catch the attention of more people. Even if it doesn't result in increased sales, the increased number of clicks will benefit you from an SEO standpoint.

Finally, make sure that you test your product pages as much as possible. Even though you may have followed the previous steps without error, the truth is that performance can always improve. If your pages don't load or have broken links, to name a few examples, they will not be able to rank well on Google or search engines as a whole. This is where testing comes into play, so be sure to carry it out as often as possible.




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